Following in Facebook’s footsteps, Twitter introduced autoplay videos on Wednesday — a big day for social media advertisers, but not so much for all those ad-unfriendly users out there.

Autoplay in Facebook means views views views, so the company is unlikely to turn it off. On Facebook.com, click the downward-facing arrow on the upper right and select Settings & Privacy. Here's how to turn automatic video play for Facebook on or off. Due to inactivity, your session will end in approximately 2 minutes. Extend your session by clicking OK below. Turn Facebook® Video Autoplay On / Off. Connect with us on Messenger. Visit Community. 24/7 automated phone system: call.611 from your mobile. Want to know how to turn off those auto play videos on the Facebook App for iPhone. This walk through shows you how to get at the settings you need.

Twitter’s autoplay feature has begun rolling out on iOS and web with Android to follow, which means that video ads, GIFs or Vines on your timeline will automatically load and play (while muted), according to post on Twitter’s blog. Like Facebook’s autoplay videos, which were introduced in December 2013, Twitter’s feature will likely be a big boost to the company’s bottom line — but also a big drain to some users’ data plans and battery life.

Luckily, both Facebook and Twitter have made it easy for mobile users to disable or limit auto-play. Here’s how:

• For web, it’s even simpler: just go to Facebook’s Video Settingsand Twitter’s Settingsto turn-off autoplay videos.

  Read next: Surfing the Web On Your iPhone Is About to Get Way Better

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How To Tune Off Facebook Auto Play Online

How To Tune Off Facebook Auto Play Videos

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How To Turn Off Facebook Autoplay

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